“The passion for stretching yourself and sticking to it, even (or especially) when it isn’t going well, is the hallmark of a growth mindset.”

-Carol Dweck

WE’RE IN THIS

TOGETHER

Overhead view of a rowing team in a boat with eight rowers on a river.

Davanti Salon believes strongly in both the salon and the stylist staying focused on growing a business that represents the individuals who are providing our luxury services.

Davanti Salons provides the following resources to help you strategize & execute growth in a way that suits your unique business behind the chair.

  • Dedicated marketing partner that engages with the guests we serve in a multitude of ways, including but not limited to: social media, email, and text marketing, Google Ads/SEO specialist, monthly website audits.

  • Digital Business Cards: A modern, easy, customizable and environmentally sustainable initiative to connect with potential guests. Davanti deploys a followup process to reconnect with leads and drive guests to your chair and increase your income potential.

  • New Guest Incentive Program: Our incentive program is designed to build guest retention. As a thank you gift after completing an inital service, we invite guests to return up to 3 additional times to experience Aveda home care, our treatment upgrades and an invitation to try new services.

  • Referral Program: While new guests are treated to the above incentives, we reward our existing guests with a thank you gift for each referral that completes an initial services with us. These gifts support but do not take away from Davanti’s retail offerings. These gift offerings rotate in new gifts 4x yearly.

  • Freedom to connect with guests: Davanti provides a variety of ways to connect and stay engaged with your guests. You have the ability to message guests directly, resources for direct mail connections with material and postage paid for by the salon. Ability to consult in-person or virtually prior to guest visits.

Black letter board on a white wall displaying the text "WHATEVER IT TAKES."

In return, we ask that equally commit to the work required to grow a strong business in a highly competitive industry. We have developed the following tools to help you identify your brand, set a strategy that supports that brand, and commit to engaging in an effective way.

WHAT IS YOUR BRAND?

  • WHAT: What do you want to be known for? What are the key services that you want to gain expertise in?

  • HOW: How are you planning to set yourself apart from others who do the same thing? How do you want that story told?

  • WHY: Why do you do what you do? Why do you do that at Davanti? Why do you do it using Aveda as a brand partner?

DEVELOP A STRATEGY:

  • Who is your ideal guest?

  • What do these guests do for a living?

  • Where do they shop?

  • What is your connection or potential connection to this network?

  • How do you plan to engage with this network?

  • How do you plan to share your work in a way that this network will see and/or engage with it?

  • How much time are you willing to commit daily, weekly, and/or monthly to supporting this strategy?

To get where you want to go, you need a map.